Social media marketing is more than randomly posting on Facebook or throwing out a quick tweet. It’s not about the latest and greatest new social media platform. It’s much more than simply shooting a video and adding it to the millions of other videos on YouTube. It’s about having a goal, a plan and a strategy.
Social media marketing is changing the way we do business. If you’re not using social media as part of your overall marketing plan, you’re being left behind. It’s a fact that consumers expect to be able to talk directly to you online. They want to share their experiences with their friends. Good or bad. If you’re not there, they’ll still talk about you. You just won’t know it.
Social media marketing can be a big waste of time or it can be a huge asset to your business. It all depends on how you use it. Without a social media strategy, marketing on social media is a distraction – taking you away from the reason you’re in business… to make a profit. If done properly, it will help your business thrive. If you’re like most business owners though, the idea of posting, tweeting, blogging and generally hanging out online talking to people is overwhelming and confusing.Without a solid social media strategy, social media marketing is one massive ball of confusion. Twitter, LinkedIn, Facebook, Google+, YouTube, Pinterest, Blogs. They all COULD have a place in your marketing mix – but SHOULD they?
That’s where we come in. Top Dog Media will help you figure out the best strategy for your business and if you prefer, manage it for you.