This once was a widely-used tactic, but now it seems to be forgotten. Online press releases still are an effective way to repurpose content you are already creating for traditional PR and use it to your advantage.
By submitting online press releases, your content is able to reach large news portals such as CNN, Yahoo News, Forbes, Huffington Post, and more. The idea is to generate backlinks to your website and increase the likelihood that your content will rank in search engines–which ultimately increases traffic to your site.
This part of the process is key to generating the links back to your website and the better the quality of content/idea, the more effective it will be. Obviously, each blog you publish creates another opportunity for your content to rank in search engines. As a result, you’ll have an increase in web traffic.
Here are some popular Press Release distribution websites: